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Visual Excellence

in Visualization Fri Jan 10, 2014 5:14 pm
by elemke • 26 Posts

A general overview about some rules for visualizations:

Use these five dimensions – and your visualizations will look clear, consistent and captivating.

Choosing the appropriate picture type
Choose the right visualization format and graphic elements.
Use simple icons - a realistic image – abstract diagram – visual metaphor – geographic map.

Using retinal variables correctly
Use basic graphic elements as size, shape, color or position to map information unto space.

Respecting design principles
Use alignments to create groups and borders.
Employ repetition to create unity.
Use contrast to focus attention.
Group things that are similar closely together.
Be consistent in your use of color, shapes and symbols.

Avoiding pitfalls
Don´t overload it with unstructured elements.
Don´t oversimplify your messages.
Avoid overused or stereotypical pictures.
Try not to abuse or confuse with visual schemas.
Make ambiguous forms clear with labeling.

Make your visualization unique, insightful and appealing:
Reframe issues by presenting them in a different way.
Surprise your viewers by breaking expectations.
Intrigue them through new metaphors, patterns and visual effects.
Most innovative visualizations combine and incorporate reframe, surprise and intrigue.

With the advantage of the power of visualization you can expect the benefits:
Attention – motivation – comprehension – memorability.

you find a great visualization about visual excellence and these five steps which I have summarized here.

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